The Louloux label stands out for its sustainable productive process - except for the bond and thread, all the other components come from reused materials from other companies. The originality of this brand highlights the new show at the National shoe Museum, Ressignificando Excessos (New meaning for waste).The shoe show can be visited until the beginning of July and it is part of the 13th Week of National Museums, which takes place from 18 to 24 May. 

 Designer Cristiano Bronzatto created the label in 2005. Apart from the great visual appeal based on contrasting colors and styles, the exclusivity is the highlight of the brand: each model is produced in a limited quantity, but the variety of the styles is huge - every week, throughout the year, the site and the stores offer new products. Louloux has a unique attribute and it attracts attention for being against the copying tradition that dominates the Brazilian market. The company believes that the Brazilian shoe design has quality and originality and it can be a reference of style, rather than being dominated by the international market.

 

The label has already been at the world's most important design fairs such as Brazil Fashion Now in Tokyo, Micam in Milan, Pitti Uomo in Florence and Première Classe in Paris. In October 2013, Louloux attended the Be Brazil in New York. Today, Louloux has an online store (www.louloux.com.br) that sells shoes around Brazil, and two physical stores: one in Porto Alegre (Rio Grande do Sul) and another in São Paulo (São Paulo).

The National Shoe Museum (MNC) keeps the memory of the leather-footwear activity in the country. It is located on Campus I, at Feevale University, and features a large   collection of footwear since the XII century and old Greek sandals. The space also promotes exhibitions, courses, seminars, lectures, meetings, competitions, fashion shows and visits.