Alisson Coelho, partner at the creative studio Deixa a Vírgula, won with a case study about the Novo Hamburgo Wind Orchestra

Deixa a Vírgula, a creative studio from Novo Hamburgo, won the traditional ARI Sicredi Press Relations Award this Wednesday, the 29th. The agency is led by Alisson Coelho, coordinator of the Journalism course at Feevale University. The result was announced at a ceremony at the Cinemateca

Capitólio in Porto Alegre. The award, in the Third Sector category, came with a case study focused on the work developed for the Novo Hamburgo Wind Orchestra (OSNH) between March and July of this year. The agency was the only one from the region among the nine projects chosen as finalists.

As the main distinction in the area, the award is promoted by the Rio Grande do Sul Press Association (ARI). In this edition, there were more than 30 entries in three categories. The nine finalists were announced last week. “For us, it is an honor and a recognition of what we have been developing at Deixa. The pride is even greater because the award came for the work with a client in whom we believe very much,” says Coelho. With a trophy signed by the visual artist Waldomiro Motta, the ARI Award has become a landmark in valuing the work of press offices. The winners are chosen by a jury made up of journalists from the main newsrooms in Rio Grande do Sul, as well as representatives of entities in the area. “The recognition is very good, but the most important thing for us is to see that our work contributed to the resumption of OSNH,” recalls Letícia Cassel, also a partner at Deixa and a Feevale graduate.

Selected Case The studio was awarded for its public image positioning work for the Novo Hamburgo Wind Orchestra (OSNH). The invitation for the agency to act as a bridge between OSNH and public opinion was made in March, precisely when the Orchestra had lost its funding for 2025. In addition to leading a press relations strategy, Deixa also produced special content for social media. “The management of the Arlindo Ruggeri Institute, through artistic director Gustavo Müller and marketing director Anete Kirsh, had a very clear perception that only a great mobilization of society could save the Orchestra. And that is what we did together, culminating in the return of OSNH to the stage. It is a work of many hands, which fills us with pride,” reinforces the professor.