This field investigates products and peculiar expressions of creative industries. It tries to understand how the crossing of science/communication and computing/arts/ information areas create these products, adding innovation, economic value and cultural expressions. It also intends to investigate how these products modify the way of thinking, producing, distributing and managing such businesses that are based on cultural contends, affecting the ways of production, distribution and their consumption. Some examples of products that comprehend creative industries are: audiovisual, literature, comics, animation, games, photography and others, as well as those which come from the intersection of some areas such as, system for online teaching, applications for internet/telephone services, social networking sites and other communicational/technological services.
Management and Innovation
This field focuses on practice studies and on management patterns of creative industries. Thus, It will be possible to investigate any matters related to planning, marketing, innovation, finance, and intellectual properties, involved in the development of creative industries. It also pursues to foster the creation of new ways to organize resources, by optimizing its space and reaching better levels of efficiency, in order to offer subsidies in any decision making related to product, process and management innovation possibilities.